RSpec is a library that focus on testing the behavior of your everyday project. Some people not using rspec because the testing practice is the most difficult for a developer to learn, but honestly it can save your live. In the long term, you will not have to check your web page everytime you make a new feature, but you just have to check if your test failed.
SEO is very hard for small business to develop. It is because small business has nothing like large business. Small business commonly has less money to focus on their SEO. Real SEO person takes a lot of time. Big companies hire dedicated SEO with no excuses. SEO experts know exactly how to live and breath search has time and incentive to follow competitor’s publications and keep up with the rapidly changing search landscape