Using color psychology for amazing web

First impressions do matter. The first impression a user gets from your website depends on many factors, such as the structure, the spacing, the fonts and, of course, the colors and color combinations you display on your page.

The human brain plays a major role in color perception. In fact, although we tend to think of color as a physical object, it is actually a psychological phenomenon. Scientific research suggests that our perception of color is controlled much more by our brains than by our eyes.

The relationship between colors and the human brain is a complex one. Not only are colors perceived in the brain, but they also deeply affect our psyche. Experts claim that people subconsciously associate specific colors with specific social or cultural messages. A study published in the Journal of Business Research has revealed that customers are actually 15% more likely to return to stores with blue color schemes than to those with orange color schemes, thus proving that colors affect not only our thoughts and feelings but also our actions.

The psychology of color in web design

When designing a website, usability and aesthetics are undoubtedly key elements to consider, but making your website beautiful and easy to navigate is not enough to achieve a first-class conversion rate.

In fact, color coding plays a central role in setting your website up for success. As said, colors and color combination can have a huge impact on how users react to and act on a website.

1. Red

red

  • Meaning of the color

the color of blood and fire, is associated with meanings of love, passion, desire, heat, longing, lust, sensitivity, romance, joy, strength, leadership, courage, vigor, willpower, rage, anger, danger, malice, wrath, stress, action, vibrance, radiance, and determination.

  • When to use red

Use red as an accent color to draw attention to something, or to create excitement. Red can be good for food, fashion, entertainment, sports, marketing, advertising, emergency services, and health care.

 

2. Orange

orange

  • Meaning of the color

the blend of red and yellow, is a mixture of the energy associated with red and the happiness associated with yellow. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.

  • When to use orange

Draw attention to your call to action (subscribe, buy, sign up), clearance, sales, or other content you want to make sure people notice. It’s good for ecommerce, automotive, technology, entertainment, food, and childcare.

 

3. Yellow

yellow

  • Meaning of the color

It’s the color of happiness, and optimism, of enlightenment and creativity, sunshine and spring. Produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow indicates honor and loyalty. Later the meaning of yell ow was connected with cowardice..

  • When to use yellow

Use bright yellow (sparingly) to energize people or to create a sense of happiness. Use soft, light yellows for a calmer happy feeling. Yellow can be great for drawing attention to call to action text and buttons.

 

4. Green

green

  • Meaning of the color

The color green relates to balance and harmony. From a color psychology perspective, it is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart. Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr.

  • When to use green

Green is the easiest color for the eye to process. Use it to create a relaxing, calming effect or to represent new beginnings, nature, or wealth. It’s great for science, tourism, medicine, human resources, environment, and sustainability.

 

5. Blue

blue

  • Meaning of the color

This color is one of trust, responsibility, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way.

  • When to use blue

Blue is often used by large corporations and banks because it’s non-invasive and associated with dependability. It’s good for health care, dental, high-tech, medical, science, government, legal, and utilities.

 

6. White

white

  • Meaning of the color

Associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection, signifies safety, purity, cleanliness, depicts faith and purity.

  • when to use white

White is associated with doctors, nurses, and dentists which makes it great for websites related to the health care industry. It can also work for high-tech and science sites. When paired with black, gold, silver, or grey, white can also be great for luxury goods.

 

7. Black

black

  • Meaning of the color

Associated with power, elegance, formality, death, evil, and mystery. A mysterious color associated with fear and the unknown (black holes). Denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color.

  • when to use black

Depending on the colors used with it, black can be elegant and traditional, or modern and edgy. Black can be great for luxury goods, fashion, marketing, and cosmetics.

 

Are you still confused about choosing colors for your website? 41studio understand how important  to make your website and or mobile apps look more interesting and attractive when visitors come by. Tell us what look you like or simply trust us to make it different based on your business goals.