The term “Millennials” refers to the 76.6 million people born between 1980 and the mid-2000s, one of the largest generations in history. And this massive generation is about to enter its prime spending years. Born in a time when technology was exploding and new discoveries and innovations were making it easy for their generation to have very nearly anything they wanted, the Millennials will ultimately re-shape the economy. Savvy marketers are poised to fulfill any wish of this generation, and will need to be aware of where to find the Millennials on the web, as well as, why they are there and how to get their attention.
The millennial generation is on a unique journey marked by logos, brands, trends, habits, likes, dislikes, and impulses which today’s top millennial media moguls engage with every waking minute. Through its affinity for technology and mobile apps, the generation has transformed distribution and consumption of media.
Here are the most popular website for millennials
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
Millennials don’t want to have to pay for information, news, stock information, etc. Facebook provides these things and more at no charge. The Millennials also use Facebook to connect with one another, plan and fill their social calendars. It’s ever so easy to keep track of and definitely preferable to calling everyone all the time.
Surveys have determined that Millennials love Twitter for its quick and easy entertainment qualities more than anything else, although they also indicate they like the ease of sharing news of events. They also very much enjoy the ability to follow along with a live televised event and post in real time about it.
BuzzFeed is an American Internet media and news company based in New York City. The firm is a news and entertainment company with a focus on digital media.BuzzFeed was founded in 2006 as a viral lab focusing on tracking viral content, by Jonah Peretti and John S. Johnson III. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman as well.
Millennials prefer BuzzFeed to mainstream television news networks like CBS, FOX, NBC, etc. BuzzFeed’s use of the listicle (basically placing news stories and topics in list form, making it easier to choose topics relevant to the individual) is especially appealing to Millennials as it saves time and is more efficient than having to watch an entire broadcast simply to get information on one or two stories or topics.
Amazon is an American electronic commerce and cloud computing company based in Seattle, Washington, that was founded by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales. The amazon.com website started as an online bookstore and later diversified to sell video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world’s largest provider of cloud infrastructure services (IaaS and PaaS). Amazon also sells certain low-end products under its in-house brand AmazonBasics.
YouTube is a free video sharing website that lets people upload, view, and share videos. Videos can be rated with a like or dislike, you can also subscribe to channels that you like. Videos can be commented on if logged into an account, and the number of times a video has been watched (known as “views”) is shown. Users who have accounts can also subscribe to channels. At the moment, Google (a search engine company) owns and operates YouTube.
Millennials find YouTube to be the perfect source of entertainment. It is estimated that Millennials visit YouTube at least once a day. Videos provide music entertainment, funny clips, inspiring and upbeat messages, and some full-length features. This is Millennial Shangri-la, with everything they want in one website.
Wattpad is a community for readers and writers to publish new user-generated stories in different genres, including classics, general fiction, historical fiction, non-fiction, poetry, fanfiction, spiritual, humor, and teen fiction
Wattpad is THE Millennial hotspot for indulging their love of the written word. It is a place to discover stories on absolutely any topic they can think of and to slow the pace a bit and just enjoy and escape for a while. Not ebooks, but stories as diverse as the Millennials themselves, shared in one place. No need to download books to a Kindle or search for an engaging novel. Wattpad puts it at the fingertips.
Vice is a media company and digital content creation studio that operates in 36 countries. Its digital channels include: vice.com, VICE News, Noisey, The Creators Project, i-D, MUNCHIES, VICE Sports, THUMP, Fightland, and Broadly.
This counterculture website predominantly draws the younger Millennials with its unorthodox and unconventional news stories and videos. It explores subjects that many find too uncomfortable to deal with, although Millennials are known for their open-mindedness. Here is where the fringe element can be found.
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