In today’s world, everything is run by the internet, whether it’s networking, getting information, finding the best restaurant, ordering food, watching Netflix, everything has to do with the internet, and in order to be on the internet, you need a website.
If you are a business owner, your website is absolutely one of the most important tools you have in your arsenal to get more – and better – clients and customers. So what separates a good website from a bad website, or a good one from a great one? Here are 6 important elements that a great website will need.
1. Responsive Design
Responsive web design is the ability for a website to respond to whatever screen size the person is viewing your website on. Smartphone development becomes one of the factors why a website should have a responsive design. (Read: Why your website should be responsive).
2. Call to Action
The Call to Action is a set of words that urge your website visitors to take an immediate action on your website. There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and color of these…make sure you use actionable words.
3. Relevant Content
Every website should have good content on it, in order for people to easily read and comprehend. Do not post pages and pages of text, and use attorney or lawyer type words in it. You want to use content in which anyone can understand and comprehend. Not only is content important for your visitors but it is also important for Search Engine Optimization, in which search engines will be able to find you based on how relevant your content is to their search query.
4. Simple Navigation
Navigation does not need to be complicated. It should be easy to identify and easy to use. It is also important to keep navigational menus to a minimum so you don’t overwhelm users. Depending on the type of site, five to ten menu navigation items are the top end of what you should aim for.
Navigation also includes tools that help users navigate through a site. Sites with parallax scrolling, for example, often include directional arrows to make the site more user friendly. The easier it is for people to use and navigate throughout your site, the longer they are likely to interact with it.
5. Contact Information
Contact information commonly appears in one of two ways – in the header / main navigation, or as a Contact Us page with a form or expanded information. Either option can work well, depending on your site design.
The key is making it highly visible. Having contact information such as a phone number, physical address, or form to contact the website owner adds legitimacy to your site and business. It can be frustrating for users to want to find you and the information not be clearly listed on the site.
6. Professional Pictures
A website should always use professional pictures whether it’s having a photoshoot and hiring a photographer or using stock photos, always use the best quality pictures throughout your website, because poor pictures show poor design, and that just doesn’t work well. We recommend having new pictures taken every time we build a website that way we can get the most out of it.
Do you have any business ideas to built? We are ready to help! 41studio is a website design and development company with expertise in Ruby on Rails, delivered 200+ products worldwide. Tell your idea to us and we will gladly help.