According to survey reports, the growth of online business worldwide is significantly faster and higher as compared to traditional businesses. The success of online commerce has been so impacting that even established business houses have started online selling as a complementary effort. However, first things always come first, and in case of eCommerce, it is mandatory to create an eCommerce website at the outset.
- Create your product
If you’ve been dreaming of setting up an online storefront for a while, then you may well already have a product in mind that you’d like to sell. Whether it’s something you make, like handcrafted furniture or handmade soap, or something you’ve found a source for at wholesale prices so you can sell it off at a profit, every eCommerce store has to start with a product.
2. Select an eCommerce Website Builder
When it comes to eCommerce, you have two options: use a marketplace that already exists like Etsy or Amazon, or building an eCommerce website and brand that’s all your own.
If you want a website and brand that’s all your own, many website hosting platforms make it easy to find compatible eCommerce website hosting options that you can work with in the same space you use to work on your website.
3. Pick a domain name and brands
Once you have decided on your range of items and business model, the next step would be to choose a business name and create a domain. A business name should be relevant to your products and easy to remember for your target audience. A domain gives an identity and makes it easier for online buyers to recognize you. However, for companies with limited financial resources, it would be desirable to get a shared domain. Sharing a domain with an established name makes it easier for reaching out to your target buyers. As the business grows it would be wise to have a dedicated domain as it helps in search engine optimization and easier recognition.
4. Designing Your eCommerce Store
Your eCommerce website is your store, and it needs to be designed for the convenience of your buyers. As in a store, your website should contain details about your saleable products and services. Images, descriptions, prices, users’ comments, ratings should all be included in your web page for guiding prospective buyers. You must make it certain, that your web page showcases your products perfectly so that buyers are never misled. You must make your web pages and website attractive as that is your representation to buyers online.
5. Build your eCommerce Website
At this stage, you’ll also need to work on writing web copy that describes your wares and helps persuade website visitors to buy.
Once you set up your site, you have to do more than just add your products. In addition to product pages, your eCommerce website development and planning should also include the following pages:
- A home page where you feature weekly deals and sale items
- An about page with a brief description of what you do
- A contact or customer service page so customers can easily reach you
- A blog where you post updates, industry news, and helpful tidbits
Aside from these pages, you will also have to consider your website’s theme, eCommerce plugin options, Google Analytics, and all other practical aspects that will help create your online platform.
6. Set Up the Payment Gateway
As an online business, one must have multiple payment options available for the customers. The eStore builders like KartRocket come with tools that can set up these functionalities to your website automatically. The customer should be able to make payments via credit card, debit card, online wallets, net banking, COD, etc.
7. Secure Your Website by Installing SSL Certificate
For all the websites that transfer data online, one must make sure that their connection is protected by a secured security layer (SSL). The SSL certificate keeps your website secure and builds the trust among your customers. Nowadays, even Google recommends having an SSL certificate for every single website.
8. Start Selling!
Now it’s time to start making money.
Once you launch your online store, you should start thinking about promotion. Content marketing, social media, and paid promotion are all areas worth looking into to start getting people to your website. Check out our post on cheap, easy ways to start marketing your business.
Do you have any business ideas to built? We are ready to help! 41studio is a website design and development company with expertise in Ruby on Rails, delivered 200+ products worldwide. Tell your idea to us and we will gladly help.