In today’s design industry, it’s not just the visual elements, like photos, accents, and icons, that matter. Typography can affect everything from capturing attention to ease of use. In this piece, we take a look at a handful of guidelines and tips that can help you choose the right font for your next design.
Instead, we’re going to focus on four basic font categories that will be useful to understand when you’re going about choosing a suitable font, combining fonts for your design project, or discussing your type choices with other people.
1) Serif: Serif fonts have little “feet” or lines attached the ends of their letters. They’re generally thought to look more serious or traditional.
2) Sans-Serif: “Sans-serif” literally means “without serif” — these fonts don’t have the extra lines on the ends of letters. For that reason, they’re generally thought to look more modern and streamlined.
Though this point is often debated, it’s commonly said that serifs make long passages (in print) easier to navigate visually, helping move your eyes along the lines of text. However, because serifs are usually small and thin, they often don’t display as well on pixel-based screens (looking distorted and “noisy” rather than clear and crisp), so many designers favor sans-serif fonts for web use, especially at small sizes.
3) Script: Scripts are what we might think of as cursive- or handwriting-style fonts. They generally have connecting letters. You’ll find that script fonts come in many different styles, from elegant, to fun and casual, to hand-drawn.
4) Decorative / Display: When you hear a font categorized as decorative, display, or novelty, it all means the same thing — that font is meant to get your attention. They’re often more unusual than practical and should only be used in small doses and for a specific effect or purpose.
Are you still confused about fonts for web and mobile app design? 41studio understand how important to make your website and or mobile apps look more interesting and attractive when visitors come by. Tell us what look you like or simply trust us to make it different based on your business goals.