Hi fellow marketers!
Generation Z are today’s teenagers, and you know what?
Their buying power is incredible.
Planning to target them as your brand’s customers? Then these are 7 things you need to know about Generation Z.
1. They want marketers to get personal
In Google’s report on Generation Z, 26% of teenage shoppers said they expect retailers to offer a more personalized experience based on their shopping habit and preferences. Generation Z know that brands have more access to customer data, so they expect highly personalized interactions.
2. They give feedback
Generation Z is offering more feedback than any other generation. Almost half of Generation Z shoppers say that they give feedback often or very often. They write their feedback on retailer websites and reviewing on social media like Facebook, Twitter, and Snapchat.
3. They are more guarded on social media
Having learned from previous generations that what goes on the internet stays on the internet, Generation Z prefer to browse as anonymous. Apps such as Snapchat and Secret are popular among teens for their privacy. On sites like Instagram, tenns may use aliases or create separate accounts to maintain different social media personas.
4. They are OK with more ads on social media
As digital natives, Generation Z have developed a high tolerance for digital ads. Even though 39% of teens think YouTube has too many ads, the video platform remains the most popular with this generation by far. There is even more room for brands to advertise on Instagram and Snapchat.
5. They are open to new concepts
Generation Z are ready to engage with new concepts, not only open to engage with brands. They are most enthusiastic about the potential of virtual reality. This openness to experimentation gives marketers opportunities to surprise teens with creative campaigns.
6. They trust social influencers
Social influencers, or you can call it internet stars, are the new type of celebrity. Social influencers outshine mainstream celebrities when it comes to beauty products and tech gadget endorsements. Social influencers endorsements are meaningful to teens.
Image source: Nielsen
7. They are optimistic about their future
More than half of Generation Z believes that they are going to be better off than their parents. Perhaps they have good reasons to feel positive about the future, given that they are fiscally responsible (85% agree that is important to save for the future) and they have embraced the millenial YOLO mantra, prioritizing fun and experience over sacrifice. Their top three priorities include enjoying life, finding a great job, and become a better person.
Are you ready to target the Generation Z? We can help you to build or rebuild your website so it will be a seamless experience for Generation Z when they surf your website. Tell your idea to us, and let’s build it together.
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