The best way to market your business is by optimizing your social media. You must have good quality content to share, you need to make people visit your page and stay there. When you already have good content, the next step is how will people find it? One major social media trend we are seeing for 2014 is the rise in referral traffic’s importance to search engines. And social media actions like shares, favorites, likes, retweets, and repins are definitely affecting content exposure and even boosting organic search result. Here’s some easy step to Optimize Your Social Media Posts from me:
1. Make Sharing Your Content A Cinch
Take social media optimization into your own hands by encouraging people to share your content on their social profiles. Because, as you’ll see in a moment, once you get even one person to share your content, the possibilities are endless.
As we talked about before, the more shares you gain, the more authority you generate. And this is not only with potential customers, but also with search engines. It’s true, Facebook posts don’t directly boost organic search results as well as Pinterest or Google+ does (more on that later, too). But with over a billion Facebook users monthly, it isn’t such a bad place to circulate your content.
Here’s some advice to make it easy for people share your blog posts:
- Add share buttons & social login options
- Add icons pointing to your social media
- Provide subscription options
2. Control How Your Posts Will Displayed On Each Platform
Your content is share-able, good for you! Now, make sure you get the most value out of each share by controlling how posts of your content will display on each social media platform. By adding the correct meta tags to your URLs. These tags will tell each social media platform what to display — from providing a descriptive title and displaying the most relevant image to supplying a solid call to action. This little touch will make your content that much more enticing to click on and share when it’s out there.
Here’s some major social media platforms use to manage their meta tags:
3. Images and Infographic
Here’s a quick and easy tip you can use with every picture you want to share. Add your logo and URL to the bottom of your designs. That way, when people fall in love with your clear, informative voice and vibrant design, they will know where to come looking for more great content. This tip was quick and easy. Below is an example of our job vacancy poster:
Web Developer Job Vacancy – 41studio
4. Improve Your Pinterest Results With Keywords
Although Pinterest is an image-driven platform, there are great opportunities to use strong content and keywords to boost your repins and even Google search results. You can read this in-depth HubSpot article shares 10 solid ways to benefit from Pinterest’s SEO possibilities.
Optimize your profile by start with an easy-to-remember business username that’s also easy to spell and associate. Also don’t forget to add keywords to your About section.
Break the mold with unique, descriptive board names. For instance, if you own a Blog about Ruby on Rails, you will want to rename the default “Blog” board with something that specifies what the board is all about, like “Ruby on Rails Blog”.
Generate solid content for each pin with a description that uses keywords, but still reads like it was written for a human.
Rename photos with a descriptive, keyword title. No one will search for something like 12.jpeg, but they just might be on the hunt for something like Ruby_on_Rails_Company.jpg.
5. Google+ Is A Plus
According to the Moz blog, “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor.”