Writing SEO friendly content is not that hard. Unlike most people think, it doesn't have to result in ugly prose. SEO friendly content is just content that was written with some attention to how a search engine might see the content. And the most important thing is, you should not sacrifice good writing just for SEO. Most of the best ranked articles like Wikipedia are written for readers as the priority.
Nobody wants to read SEO content, not even the search engines. Everything points to the fact that Google prefer natural content to obvious SEO stuff. Moreover, there;s no point in great ranking if your content doesn't good. So, focus on your audience but help the search engines find your content.
Keyword density is one of the most tenacious SEO myths out there. But there's nothing to indicate that Google favors a certain density over another. It's important to use relevant keywords in your copy but use them naturally. Cramming keywords in where they don't belong will do more harm instead.
Google and other search engines use Latent Semantic Indexing (LSI) to match search results to the intention of the person performing search. Using synonyms and related keywords are easier way to make your content more relevant without stuffing the actual keyword into the copy.
The average web page ranking on the first page of Google has hover 2.000 words. Moreover, evidence points to the fact that in-depth articles get more shares and links than short. Try to aim for content that delves deep into the subject matter and provides real insight but don't write long content just to please search engines, do it because you have knowledge and insight to share with. You can read more about this myth on our previous article: Is Longer Content Better for SEO?
If your prospects have questions about your product or service, they'll probably type those same questions into search engine. Provide your prospects with content that delivers credible answers and they'll visit your site.
Your title tag is one of the first things search engine will look at. And the snippet (meta description) is what your prospects are going to see in the SERPs. Include keywords on your title and snippet but always keep it natural.